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How Your Brain Sees a Logo

Infographic: How Your Brain Sees a Logo

In a matter of milliseconds, a logo can trigger visceral and emotional responses. Science suggests a logo can also trigger behavioral change and tells us that logos — and the brands behind them — can activate parts of your brain in profound ways.

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Mobile is now. Is your business ready?

In the last year, there has been a 67% increase in global mobile Internet use. Your online customer is interfacing with your brand and business through a mobile phone or tablet. Your online presence should take that into account.

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iPhone Landing Page

Apple Unveils Flat, Responsive Redesign

It’s one of those things I’ve been questioning since the release of the iPhone. Why hasn’t Apple redesigned their site to be mobile-friendly? Today, it finally happened. Finally. Along with the exciting announcements of iPhone 6, iPhone 6 Plus, and Apple Watch, it looks like Apple’s web team had some time to give Apple.com a makeover. […]

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The true cost of comic sans

The True Cost of Comic Sans and Other Printing Peculiarities.

Printer ink is ludicrously expensive. Chanel No5 costs $1,600/liter while printer ink costs $4,285/liter. Pixart took a look at some common fonts and their ink usage. Turns out, Comic Sans uses .29% more than other popular fonts like Helvetica, Courier, and Calibri. Sure, .29% doesn’t sound like much, but it adds up. Another interesting result […]

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