Infographic: How Your Brain Sees a Logo

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In a matter of milliseconds, a logo can trigger visceral and emotional responses. Science suggests a logo can also trigger behavioral change and tells us that logos — and the brands behind them — can activate parts of your brain in profound ways.

Research shows well-liked brands trigger responses in the same areas of the brain that process human relationships which explains people’s emotional connections to certain brands. Seeing the Apple logo can actually kindle the warm and fuzzy feelings that seeing the face of an old friend inspires.

Take a look at the infographic below for some interesting facts about how your brain sees a logo.

How Your Brain Sees a Logo

Inforgraphic by