Tabatha Coffey is an internationally known hairstylist, host of Bravo’s ‘Tabatha’s Salon Takeover’ and author. Her previous site was Flash-based and not accessible to a growing number of browsers—specifically mobile browsers.
Together, we worked out the needs of her site and discovered what her fans wanted with her site. The new site has a blog, galleries, featured sliders and more. Tabatha is able to add her own blog entries and galleries from her MacBook Pro, iPad and iPhone. Truly, the redesign allows her to manage content on the go when taking over salons, appearing on television shows, and even from the Oscars.
As a result of the redesign, traffic to the site has risen 400%.