GrandArmy Rebrands USPS

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GrandArmy is a New York based agency commissioned with rebranding The United States Postal Service in-store experience. The rebrand included packaging, in-store graphics and more. “Plagued by budget woes in the modern era – the USPS sought to modernize its image, and more importantly, streamline the retail experience with clear signage, way-finding and packaging.”

The agency applied a three-bar system to all materials. The new designs evoke a bold, modern, and patriotic theme.

What do you think of the new brand?