Apple Unveils Flat, Responsive Redesign

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It’s one of those things I’ve been questioning since the release of the iPhone. Why hasn’t Apple redesigned their site to be mobile-friendly?

Today, it finally happened. Finally.

Along with the exciting announcements of iPhone 6, iPhone 6 Plus, and Apple Watch, it looks like Apple’s web team had some time to give a makeover. Clean, minimalist, and very fitting of Apple, the new mobile-friendly site works on desktops, tablets, and phones. It’s functional and clean… What else would you expect?

Below are some screen caps of the new design. If you want to see the mobile version in action, head over to on your mobile device.

Mobile Screen Caps

Desktop Screenshots