Join the Regulars: A True Story with Masks

I love digging through mid-century magazines for marketing and design inspiration (and a little humor). Found this gem from Kellogg’s in a 1940 Life magazine. Yes, it’s all about consti…SAY IT….pation.

My favorite parts of the ad include:

  • censoring of the word constipation
  • the masks! THE MASKS!
  • the pilgrimage for the cure
  • “The Great American Malady”
Yes, at one point in our history, the biggest malady Americans faced was constip….n.┬áLuckily, Kellogg’s had the prescription.
Click to view larger version. Enjoy.